Building the Identity Before the Company Launched
Our involvement with Complex Recruitment began while the directors were still preparing to launch the company. We met with them to understand the business, the market and how they wanted the new recruitment brand to be positioned.
We developed several initial logo directions. After the directors selected a preferred concept, that direction was refined into the identity used by Complex Recruitment. Since launch, we have continued supporting the business across its design and promotional requirements, from stationery and flyers to its website.
